So why is small data important? Small data can trigger events based on what is happening now.
Because of all the hype and potential surrounding Big Data, Small Data is often overlooked and under-leveraged. While Big Data is the promise of tomorrow, Small Data is what will generate cash for SMBs today. Big Data is all about finding correlations, but Small Data is all about finding the explanation, the reason why.
The analysis of relatively small datasets can save companies millions of dollars and has the power to help businesses improve operational processes, increase ROI and drive better performance across entire organizations.
Big data knows what a tracked object is doing. But if you want to understand why the object is doing that, then small data is what you seek and we can assist you in doing so.